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Issued: September 2007
Effective: January 2008 |
2008 Ad Rates (PDF)
2008 Web Ad Rates (PDF)
2008 Editorial Calendar (PDF)
Health Forum Market Support (PDF)
Click below to go to:
- Advertiser Incentive Programs
- Sponsored Foldouts
- Special Case Study Advertising
- Executive Dialogue Roundtable Reports
- Buyers’ Guide Section
- Joint Frequency Discounts
- Recent Advertisers
- Classified Advertising
- Production Contacts & Mailing Instructions
- Print Production Specifications
- General Regulations
- Sales Contacts
- HFM 20th Anniversary Specials
- Health Forum Media Network Marketing Channels
Color Print Advertising Rates
| Size | 1x | 3x | 6x | 12x | 18x | 24x |
| Full Page | 8,230 | 7,985 | 7,735 | 7,240 | 7,080 | 6,915 |
| 2/3 | 5,985 | 5,805 | 5,625 | 5,265 | 5,145 | 5,025 |
| 1/2 Island | 5,365 | 5,205 | 5,045 | 4,720 | 4,615 | 4,505 |
| 1/2 Horz | 4,945 | 4,795 | 4,650 | 4,350 | 4,255 | 4,155 |
| 1/3 | 3,605 | 3,500 | 3,390 | 3,175 | 3,100 | 3,030 |
| 1/4 | 2,910 | 2,820 | 2,735 | 2,560 | 2,500 | 2,445 |
| 1/6 | 2,160 | 2,095 | 2,030 | 1,900 | 1,855 | 1,815 |
Black & White Print Advertising Rates
| Size | 1x | 3x | 6x | 12x | 18x | 24x |
| Full Page | 6,680 | 6,480 | 6,280 | 5,880 | 5,745 | 5,610 |
| 2/3 | 4,950 | 4,800 | 4,655 | 4,355 | 4,255 | 4,160 |
| 1/2 Island | 4,590 | 4,450 | 4,315 | 4,040 | 3,945 | 3,855 |
| 1/2 Horz | 4,170 | 4,045 | 3,920 | 3,670 | 3,585 | 3,505 |
| 1/3 | 3,090 | 2,995 | 2,905 | 2,720 | 2,655 | 2,595 |
| 1/4 | 2,520 | 2,445 | 2,370 | 2,220 | 2,165 | 2,115 |
| 1/6 | 1,900 | 1,845 | 1,785 | 1,670 | 1,635 | 1,595 |
Closing & Materials Due Dates
Ad closing date is the 1st of the preceding month. If the date falls on a holiday or weekend, ad closing is on the 1st workday thereafter. Materials due date is five working days after the ad close. Mailing date is the 1st of each month.
For rate protection at 2007 rates, send a signed reservation agreement (3 insertion minimum) for 2008 ad space before January 31, 2008, along with an insertion order for at least one insertion that will run in the 2008 January,February or March issue. Rate protection only applies to regular display advertising, not to promotion pricing (e.g., combination buys).
Cover and Special Position Rates
2007 advertisers have the right of first refusal for special advertising positions. Once reserved, preferred positions cannot be canceled. Customers reserving special positions who cancel those positions later in the year will be contractually obligated to pay all premiums for all unused positions if those positions are not sold. Special positions can only be guaranteed with premium. Rates include the earned black-and-white rate plus the following additional charges:
| Position | Additional Charge | Schedules Available |
| Inside Front Cover | 15% | 6 & 12x |
| Inside Back Cover | 10% | 6 & 12x |
| Back Cover | 20% | 6 & 12x |
| Table of Contents | 10% | 6 & 12x |
| Opposite “Inside HFM” | 10% | 6 & 12x |
Sponsored Foldouts
Special Request Option!
Sponsored 4-page foldouts that feature topics of interest to facility operations management, design, architecture, construction and environmental service professionals. The foldouts are written to fit as a 4-page flyer in the magazine. Topics might include:
| • Energy Management | • Security |
| • Environmentally Preferable Purchasing | • Flooring |
| • Infrastructure Maintenance | • HVAC |
| • Team Cleaning | • Construction |
Sponsors receive the following benefits:
• Editorial content highlighted on the HFM Web site • 500 foldout reprints • Full-page, 4-color ad on outside cover of foldout • Company logo on foldout cover
Price is $18,000 (gross). Full payment is due on publication date.
Production Guideline: Page 2 of the sponsored foldout is 7.5” (w) x 10.75” (d)
Special Case Study Advertising:
Available in Every Issue!
Special advertorial devoted to company product or service applications used in hospitals or health systems. Company provides text and photographs/illustrations detailing product/service use and performance in a case study style. Each case study includes: company name; name and title of company contact; case study details, and photos/illustrations. Each full-page case study editorial page is priced at $5,000 (net).
$1,000 Discount for Display Advertisers Case-study advertisers with a display ad (any size) running concurrently in the same issue receive a $1,000 discount off the case study rate. Full-page advertisers have the option of placing their ad opposite their case study page.
Case Study Guidelines: Case study insertions must be accompanied with a signed case study insertion order form — contact your Account Manager for a copy or download a PDF file of the order form from www.hfmmagazine.com. Case study pages do not count toward earned frequency display ad rate. Case study ad materials must be received two weeks prior to normal ad materials due date.
Executive Dialogue Roundtable Reports
Limit of 5 sponsors per Roundtable Report
Roundtable reports on topics of strategic interest. Custom, 8- to 12-page reports feature closed-door dialogues with senior facility operations executives, as well as representatives from sponsor companies. Topics are open for selection. The sponsors of each roundtable panel will receive:
- A seat at the table and networking lunch with four to seven hospital supply chain executives
- Visibility in the roundtable special report in HFM as a panelist, including name and photo
- Opportunity to be quoted in the roundtable report
- Company logo on front cover of the roundtable report
- Company name listed on back cover of the roundtable report
- 250 reprints of the roundtable report
Three sponsorship levels are available:
Core Sponsor: Participation is entitled to one panelist seat at the roundtable: $7,500
Category Exclusive Sponsor: Participation is entitled to two panelist seats at the roundtable: $11,000
Exclusive Roundtable Sponsor: Participation is entitled to five panelists at the roundtable with rights of exclusivity: $35,000
HFM 20th Anniversary Section
October Issue Only!
A section in the October issue that hightlights the changes and challenges the field has faced over the past two decades and forecasts what’s on the horizon. The special section will include articles on topics that:
- address the challenges ahead in environmental services, safety and design
- improve hospital design and construction
- and provide perspectives and forecasts from national experts and leading organizations covering the impact of health care market trends and expenditures on facility construction and renovation
Extraordinary Exposure: Anniversary Section
- The section will be available as a free-standing PDF file on the HFM Web site;
- Reprints of the section will be distributed at the Healthcare Facilities Symposium & Expo; and, in 2009 to the ASHE International Conference on Health Facility Planning, Design and Construction; the AHA Annual Leadership Meeting; and the ASHE Annual Conference;
- The section will be featured in H&HN OnLine, reaching 25,000-plus CEOs, presidents, administrators and other senior health care executives and accessible via links on the H&HN Web site.
Advertiser Opportunities (Full- and Half-Page Ads Only):
Increase the number of 2008 paid insertions in HFM by at least one over the total number of paid insertions run in 2007, and pay only $4,000 (net) for a page 4-color insertion in the 20th Anniversary section.
- ROP advertisers can opt to be included in this anniversary section at no charge.
- Special positions (e.g., inside front cover, inside back cover) in this anniversary section are available on a first-come, first-served basis at no charge to anniversary section advertisers.
- Advertisers who increase the total number of paid ads above the level of their annual 2006 and 2007 schedules receive a special price (see below). Contact your Account Manager to be included.
Special Price: Full-Page Display Ad: $4,000 Half-Page Display Ad: $2,500
Buyers’ Guide & AHA Data Reference Section
December Issue
Product / Service Listings Reaching 63,000 Readers
Display Ad Close: October 31, 2008
Company Listing Close: October 21, 2008
Put your company information in front of active buyers. The December issue of Health Facilities (HFM) contains a Buyers’ Guide section featuring paid company listings under product and service categories. The section will also be included in the December issue of Materials Management in Health Care (MMHC). Make sure your company is represented in this annual reference issue that contains exclusive, current data for the AHA annual survey of hospitals. Survey data along with analysis on the trends and implications of the data will be presented in a chartbook fashion for reader reference.
Free Company Listing for December Advertisers
Display advertisers in the December issue receive a free company listing in the Buyers’ Guide section appearing in both HFM and Materials Management in Health Care magazines.
Premium Position Doubles Your Exposure
For a 25% surcharge, display advertisers can place their ad in the Buyers’ Guide section printed in the December issues of both MMHC and HFM to reach a total 63,000 circulation.
Position Premium Waived for Case Study Sponsors
Companies who have purchased a case study have the option of inserting it opposite the Buyers’ Guide section product/service category of their choice without paying a position premium. Case studies that have run in earlier issues of any Health Forum publication may be rerun for $2,500 (net) each. New case studies will be billed at the regular $5,000 (net) price, but the position premium will be waived.
Company Listings & Listing Enhancements
Company listings in multiple product and service categories and listing enhancements are available.
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Standard listing: $175
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Boldface listing: $200
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Company Logo: $160
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Contact Aggie Abbinanti for information on company product and service listings (aabbinanti@healthforum.com) or 312-893-6844) and your Account Manager for display advertising information.
HealthForumBuyersGuide.com
Company Product / ServiceWeb Links
A new Web site link, www.HealthForumBuyersGuide.com, featured in banner ads on the Web sites of Health Forum publications is quickly becoming a valuable resource for health care professionals trying to locate products and services. HealthForumBuyersGuide.com uses powerful search technology that continually indexes the content of participating supplier Web sites.
Site visitors have the option of performing keyword-driven searches that mirror traditional search engines, or a category-specific search. Both methods produce the most relevant searches on the Web. Purchasing a searchable listing ensures that your company’s brand and message are delivered directly to those that matter most to your business. Each listing features your company logo, a corporate description, links to your company’s Web site and specified e-mail addresses and placement in as many predefined headings as you’d like. There is a full range of pricing and placement options, plus banner ads available. Contact your Account Manager for additional information.
Listing and placement options start at: $395
Furnished and Reply Postcard Inserts
Furnished Inserts: Contact the production department for complete bindery and shipping requirements before printing furnished inserts. Contact your Account Manager for rates.
Reply Postcard Inserts: Postcards may be inserted only in combination with a full-page ad in the same issue. All reply postcards must comply with current U.S. Postal Service regulations for business reply mail, and verification is required by the publisher before printing. Contact your Account Manager for rates.
Print Production Specifications
| Printing: Web Offset | Publication Trim Size: 8" x 10.75" |
| Method of Binding: Saddle-stitched | Publication Stock: 40 lb. coated |
Standard Unit Sizes
| Space Unit | Inches Wide | Inches Deep |
| Full Page | 7" | 10" |
| 2/3 Page | 4.875" | 9.5" |
| 1/2 Page island | 4.5" | 7.5" |
| 1/2 Page horizontal | 7" | 4.875" |
| 1/2 Page vertical | 3.375" | 9.5" |
| 1/3 Page horizontal | 4.5" | 4.875" |
| 1/3 Page vertical | 2.1875" | 9.5" |
| 1/4 Page | 3.375" | 4.875" |
| 1/6 Page | 2.1875" | 4.875" |
Bleed Trim Size: Set up full page and spread ad documents to the publication trim size, and allow for bleeds to be pulled out .125” on all sides. Keep all live matter .25” from the trim edge for safety.
Required Material: Digital files are required. CD-ROM is preferred media.
File Formats: PDFs are the preferred file format, with resolution of 300 dpi for continuous tone images–grayscale and color scans–at 100%, and 2400 dpi for scanned black-and-white line art at 100%. QuarkXpress, Adobe Illustrator, Adobe InDesign, Adobe PhotoShop, Adobe Pagemaker, or MacroMedia Freehand files are acceptable (266 dpi for CT scans, and 1200 dpi for LW). Macintosh format is preferred, and PC format files are acceptable if cross-platform compatible. Publisher is not responsible for color shifts, low-resolution photos or unreadable type.
Requirements:
- Include a printout of disk contents and identify the disk format.
- Ads should be sized to 100% of mechanical requirements.
- Scanned artwork/images should be formatted as EPS or TIFF files.
- With the page layout include all PostScript screen and printer fonts and original graphic files if imported graphics are used in the ad.
Color: Color files must be CMYK. Use Pantone colors only if the ad is to print in that color. RGB files must be converted to CMYK before submission. The publisher is not responsible for color shifts if files are supplied as RGB.
Proofs Are Required:
1-color ads: A black-and-white laser proof.
2-color ads: A black-and-white composite and color separated laser proofs.
3-color/4-color ads: a high-end color proof (100%).
The Publisher is not responsible for shifts in color due to differences between the file and the proof, or errors due to improper file preparation. It is assumed by the Publisher that all digital advertising files submitted for publication will perform in a satisfactory manner without any additional work required. If the materials supplied do not meet requirements, or additional work is necessary to meet specifications, the advertiser will be billed for all costs incurred.
Send Display Advertising materials to:
Margaret Jablonski (312) 893-6890
E-mail: mjablonski@healthforum.com
Fax: (312) 422-4516
Health Forum, One North Franklin St., 28th Floor
Chicago, IL 60606
Maximize your advertising exposure and reach all your health care management audiences by using the coverage provided through Health Forum journals. Advertisers enjoy a joint-frequency discount when purchasing space in HFM and any of the following publications:
| Publication | Annual Frequency | Approximate Circulation/Audience Profile |
| Materials Management in Health Care | 12x | 33,000 vice presidents, assistant directors and department heads responsible for materials management, supply chain management, central services, infection control and sterilization. |
| Trustee | 10x | 28,000 governing board presidents, chairpersons, vice chairpersons, treasurers, and other board members in health care institutions. |
| Hospitals & Health Networks | 12x | 70,000 presidents, “C-title” executives, departmental and professional executives in hospitals and integrated delivery networks and HMOs, PPOs, medical clinics and group practices. |
| H&HN’s Most Wired Magazine® | 4x | 37,000 “C-title” executives, governing board presidents, physician and nurse IT leaders, VP/directors of marketing, planning and development, and multihospital system executives in hospitals and health systems. |
| AHA News | 25x | 23,000 senior management and governing board executives in hospitals and health systems. |
Production Specifications:
Case Study Advertising
Materials must be received two weeks prior to normal ad material due date.
Case study copy, photos/illustration materials should be sent in the following file format: descriptive copy in Microsoft Word text-only; photo/illustration saved as a 5” x 7” 300 dpi CMYK TIFF or EPS file (not images embedded in MS Word document; RGB images are not acceptable). In order to copy fit the page, word counts should be closely followed: 700 words for a full-page case study based on a 3-column format. If photos or illustration are provided, reduce the number of words accordingly (see samples below).
E-mail all files as an attachment to: mweitzel@healthforum.com. Or, mail all files on disk to: HFM Case Study, Health Forum, Inc., Attn: Marty Weitzel, One North Franklin Street, 28th Floor, Chicago, IL 60606. Please note ad material due date.
We will e-mail a PDF proof of your case study page(s) for your approval. Approvals must be received within two (2) working days after receipt. Pages will not be run without signed approval. E-mail your signed PDF approval or questions to: mweitzel@healthforum.com
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| No Picture: 700 words |
Small Picture: 600 words |
Large Picture: 500 words |
Classified Advertising Sections:
- Employment Registries
- Educational Opportunities
- For Sale (used equipment)
- Positions Open
- New Books for Health Care Managers
- Miscellaneous
- Services
- Positions Wanted
(payment must accompany ad) - Publications
Receive online classified advertising as a bonus with the purchase of print classified advertising. Your online Web ad will run on the magazine Web site until the next monthly issue is placed.
| 1x | 3x | 6x | 12x | |
| Rate Per Inch | $260 | $250 | $230 | $210 |
Rate based on supplied camera-ready material. Digital ad files are required for all classified display advertising.
Additional artwork preparation: $149 Blind Box Charge: $57
Cancellation Policy: Written notice must be received no later than closing date.
Contract Rate Discounts: Apply only to non-display classified advertising. To earn discount, copy cannot be changed.
Production Specifications
Column Width 2 3/16"
Column Depth 9 1/2"
| Type | Characters Per Line | Charge |
| 9-point | 34 | $25.00 |
| 11-point | 27 | $28.00 |
| 13-point (ALL CAPS ONLY) | 23 | $36.00 |
| Contract Rates | Discount |
| 12 insertions | 5% |
| 24 insertions | 10% |
Health Forum Media Network Marketing Channels
- Contact your Account Manager for more information.
- All prices quoted gross.
- Pricing is commensurate to current site traffic levels.
C-Suite Channel
Target decision-makers looking for information on IT, Finance, Consulting, Design & Construction, Patient Safety and more.
$10,137/month (gross)
Nursing Management Channel
Reach this highly influential group of nurse leaders who design, facilitate and manage care. This is the largest collective marketplace for nurse executives.
$8,875/month (gross)
Materials Management Channel
Access the leading online supply chain and materials management marketplace
$1,375/month (gross)
Facilities Management Channel
Deliver your message through the leading management magazine for health facility operations, architecture, construction and environmental services.
$560/month (gross)
Health Forum Media Network Contacts
| National OnLine Sales Manager Jim Siebert One North Franklin Street Chicago, IL 60606 (312) 893-6815 Fax (312) 422-4600 jsiebert@healthforum.com |
Production & Marketing Kyle Anderson One North Franklin Street Chicago, IL 60606 (312) 893-6810 Fax (312) 422-4600 kyleanderson@healthforum.com |
Kate Tomsic One North Franklin Street Chicago, IL 60606 (312) 893-6811 Fax (312) 422-4600 ktomsic@healthforum.com |
Production Contacts & Mailing Instructions
Send ad materials, proofs, and correspondence to: Health Forum, Attn: Margaret Jablonski, One North Franklin St., 28th Floor, Chicago, IL 60606; Phone: (312) 893-6890; Fax: (312) 422-4516; E-mail: mjablonski@healthforum.com.
Send Display Advertising space orders to: Carolyn White, Phone: (312) 893-6846; Fax: (312) 422-4600 E-mail: cwhite@healthforum.com
Production Manager: Martin Weitzel (312) 893-6831 E-mail: mweitzel@healthforum.com
Send Classified Advertising and Buyers’ Guide Listing insertion orders to: Aggie Abbinanti, Phone: (312) 893-6844. Fax: (312) 422-4600 E-mail: aabbinanti@healthforum.com
Send Web Advertising space orders and banner ad files to: Kyle Anderson, (312) 893-6810 E-mail: kyleanderson@healthforum.com
Earned Rates: Frequency discounts are earned on the basis of total advertising placed within a 12-month contract period. The earned rate is determined by the number of pages, each page of an ad unit, each side of a full run insert, or each fractional page counted as one page unit.
Agency Commission: 15% of gross billing allowed. Agency commission does not apply to accounts paid later than 30 days of invoice date.
Payment of Invoices: Payment terms are net 30. It is understood that the advertiser and agency are jointly and severally liable for the payment of invoices for advertising published hereunder.
Publisher Approval: All advertising is subject to publisher approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, or contract at any time. The American Hospital Association’s publications will not endorse advertising in any manner. Use of editorial material excerpted from Health Facilities Management in advertising copy is subject to approval by publisher.
Advertising Acceptance: Advertisements are accepted for publication entirely on the representation that the agency and/or advertiser are authorized to publish the contents thereof. Advertisers agree to indemnify, defend, and hold harmless the publisher any claims or actions based on or arising out of any matter of any kind contained in such advertising, or the unauthorized use of any person’s name or photograph, or any sketch, map, words, labels, trademarks, copyrighted matter, or libelous statement in connection with advertising purchased according to the terms of this rate card.
Copy Regulations: Use of Health Facilities Management or other editorial material in advertising copy must be approved by the publisher and the contributing author. The American Hospital Association will not endorse advertising. Publisher may reject advertising that is not suitable for publication. Advertising that simulates editorial content must carry the word “Advertisement” in 12-point type.
Publisher Liability: Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue or issues because of strikes, work stoppages, accidents, fires, acts of God, or any other circumstances not within the control of the publisher. Publisher shall not be liable for errors made in key numbers, Reader Service listings, or Advertiser’s Index, or for costs and damages if for any reason publisher fails to publish an advertisement.
Rate Definition: Rates are based on the number of insertions of one page or less used in a 12-month contract period.
Short-Rate and Rebate: Advertisers will be short-rated if they do not use the amount of space on which their advertising has been billed during their 12-month contract period. Advertisers will be rebated if they earn a better frequency rate during that period.
Ad Format and Placement Policy: Advertising is fully interspersed throughout the magazine. Advertising is rotated throughout.
Cancellation Policy: Contracts and orders for insertions are due by the closing date of the issue, and cannot be canceled after that date.
Other Conditions: No conditions, printed or otherwise, appearing on contracts, order, or copy instructions that conflict with the provisions of this rate card will be binding on the publisher.
| Publisher Mary Grayson Phone: (312) 893-6817 mgrayson@healthforum.com |
Associate Publisher & Executive Editor, Vertical Publications Bob Kehoe Phone: (312) 893-6898 rkehoe@healthforum.com |
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