San Diego: March 14-17, 2010

American Society for Healthcare Engineering (ASHE) of the American Hospital Association (AHA)
and the American Institute of Architects Academy of Architecture for Health (AIA/AAH)

Successful health care organizations have acknowledged the importance of continually adapting to the changing health care environment. To help health facilities professionals and the architects who serve the industry meet this challenge, the 2010 PDC Summit task force has studied these organizations and developed an educational event that provides an opportunity to learn, think, interact and embrace change.

Utilizing the combined expertise of ASHE and the AIA/AAH, the summit has taken on a new look and an expanded focus. With more case studies, health facilities professionals and architects will see the positive impact of change. Plenary sessions will provide a high-level look at today's pressing issues. The keynote and closing speakers will encourage health facilities professionals and architects to reflect on the past and envision the future.

To be successful and truly be leaders in this arena, health facilities professionals and architects need to face and embrace change—no matter the source. They need to find ways to adapt to new environments and to accept the changes that are coming. They need to look to the C-suite for insight and support in their
efforts to respond to these challenges.

By working as one, with a common goal, health facilities professionals and architects can provide all those who walk through the doors of the nation's health care facilities with the perfect health care physical environment, updating the oath that Hippocrates set forth—"First, do no harm"—by adding "by providing patients with quality care as seamlessly and as quickly as possible in pleasant surroundings."

Speaker highlights

In addition to an extensive educational program featuring a wide range of health facility planning, design and construction topics, the PDC Summit also will showcase many thought- provoking speaker presentations. Following is a sampling:

  • Live from the Beltway—A Conversation with Richard Umbdenstock. Richard Umbdenstock, president and CEO of the American Hospital Association, discusses the issues impacting health care today in this live broadcast from Washington, D.C.
  • Solving the Health Care Crisis. Tom Daschle, former Senate majority leader and author of Critical: What We Can Do About the Health-Care Crisis, outlines health care reform strategies in this keynote address.
  • Economics of Health Care—Capital Spending—One Year Later. Jamie Orlikoff, president of Orlikoff & Associates, senior consultant to the Center for Healthcare Governance and national advisor on governance and leadership for the American Hospital Association, addresses challenging issues facing health care leaders.
  • View from Wall Street. Frederick A. Hessler, managing director, Health Care Group, Citigroup, New York, looks at how investment firms and banks are viewing the economic climate and how health care reform likely will affect the health care construction market.
  • Health Care Construction Economic Update. Kenneth D. Simonson, chief economist for the Associated General Contractors of America, takes an in-depth look at the economic indicators for health care construction.

Other events

In addition, the PDC Summit will feature numerous opportunities for attendees to learn from each other as well as tour cutting-edge hospitals located in the San Diego area. A sampling of these events includes the following:

  • AIA/AAH Forums. Once again, the AIA/AAH in association with ASHE will be presenting forums at this year's PDC Summit. The AIA/AAH will have 12 regular forums dealing with topics such as health care design, planning and programming, strategic planning, health care discussion platforms and specific discipline planning topics.
  • AIA/AAH tours. Educational tours of innovative local hospitals will include visits to Sharp Memorial Hospital's Stephen Birch Healthcare Center, designed by NBBJ; UCSD Thornton Medical Center's Sulpizio Family Cardiovascular Center, designed by RTKL; Rady Children's Hospital, designed by Anshen+Allen; Palomar Medical Center West, designed by CO Architects; and StarCAVE virtual reality environment at University of California—San Diego, hosted by HMC Architects. Space for the architectural tours is limited and preregistration is required; there is an additional fee of $50 per tour.
  • Networking opportunities. From the opening welcome reception, through the technical exhibition and the Gallery of Architecture for Health, to the closing ASHE and AIA/AAH updates, the summit will provide innumerable opportunities to make contacts and connections.

ASHE sponsors

ASHE appreciates the support of the following sponsors (as of November 2009)—Knowledge exchange sponsor: Johnson Controls; Business partner sponsor: Trane and DuPont; Presenting sponsors: Grainger, Siemens and Specified Technologies Inc.; Gold sponsors: HKS, Mintie and Northstar; Bronze sponsors: CDi, Gilbane Building Co., Rolf Jensen & Associates Inc., TLC Engineering for Architecture, TMA Systems and Mazzetti & Associates.

For more information

To learn more about the 2010 International Summit & Exhibition on Health Facility Planning, Design and Construction™, check out ASHE’s Web site at